Advertising, advertising creation stage, building of advertising program,

Ad- creation stage consists of three stages:

1. Idea Generation
Two . Copy Writing
Three . provision
1. Idea generation stage
1. Orientation : First, in the process of generating ideas , you should identify the purpose or goal of communication then only a proper creative idea can be decided .
Two . Preparation is required and sufficient relevant information to be gathered.
Three . Analysis: Once the information is collected is required to be duly organized under different heads of information information as expertise, information behavior of consumers , competitors, etc.

 Ideation : Ideation is the generation of real ideas , trying different combinations of facts and information available .
May . Incubation : Once ideas are generated, kept aside for incubation , ie , that the subconscious mind work on them for a while.
June . Summary : When the team reaches this step , which is equipped with a number of ideas. At this stage, the emphasis is on the combination of these ideas and the evolution of something substantial with it.
 Assessment : The various ideas generated in the previous steps are evaluated here . The criteria used for evaluation are described here. The idea should be:
i ) related to communication objectives .
ii ) original and able to capture the viewer's attention .
iii ) flexible so they can be modified or extended to other ads in the future.
Two . Copy Writing
The word 'Copy' has a specific meaning in the world of advertising . Advertising Copy is the soul of advertising. A Copy Advertising is written and spoken in words , phrases and figures designed to convey the desired message to the target audience . In the print media ad elements on paper are the main line, sub -headings, illustrations , slogans , and brand name .

Approaches to writing copy
A copy - writer needs to answer the following questions to prepare an effective advertising copy :
• What am I advertising?
• Who should I advertise ?
• How I can better convey the advertising message to my readers ?
• Where and how the product is being sold ?
• When the product is purchased and used ?
• What legal consequences involved ?
Three . provision
A design is a thumbnail sketch of the proposed sign . An outline of the design is prepared for the first time that the title and subtitle are letters in illustrations and photographs are drawn or provided , and the position of various elements of the ad-copy indicated. The design work has been tested and modified to develop the final design. The final design is attached with many explanations and mechanical designs to give a complete picture . It refers to the specifications for the estimation of costs, the orientation of the recorders and plans to advertisers.

" Design" means two things : in a sense, means the overall appearance of advertising - the design and composition of its elements, in another sense , it means the physical representation of the design for advertising - the project for production .

Design Functions
• It organizes all elements
• Gather Copy Writer and Art Director
• It allows the advertiser to visualize their future advertising .
• Serves as a guide for specialists in the copy.

proof Copy
Copy testing is a means of measuring the value of advertising communication . As a diagnostic tool rather than an assessment tool , copy tests can be critical to the creative development process . There are two key objectives for copy testing framework . One objective is to determine whether advertising can reduce clutter and make people stop and notice the ad. The second is to assess whether the ad communicates the desired message.

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