Meaning of Advertising
Advertising is an activity of attracting public attention to a product, service or business as paid advertisements in print, broadcast or electronic media.Definition of Advertising
"Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. " Now let's take this statement apart and see what it means.No staff
Basically , sales are made personally or not personal. Personal selling requires the seller and buyer meet . Personal selling has its advantages and disadvantages over . Whereas advertising is selling non-personal . Personal selling has many advantages over advertising as direct communication , negotiation , time enough to discuss in detail about the product , the seller can easily locate the potential buyer. Advertising has none of the advantages of personal selling , no time to present the sales message , message can not be changed easily .
However, advertising has its own benefits not found in personal selling : comparative advertising is spoken all the time in the world. Unlike personal selling , sales message and your presentation does not have to be created on the spot with customers watching . It can be created in many ways as the writer can conceive, can be rewritten , tested , modified , injected with all the tricks and the appeal is known to affect consumers.
Advertising covers large customer groups and to be effective the customer proper investigation is conducted to identify potential customers to find out what message element can influence them , and figure out the best way to get the message to them.
So it seems that advertising is a good idea as a sales tool. For small ticket items like gum and guitar picks , advertising is profitable to do all the work for sale. For big ticket items , like cars and computers , advertising can make a big part of the job of selling and personal selling is used to complete and close the sale .
Advertising is not personal, but effective .
communicationTo communicate is to convey information, ideas, or feelings from one person to another . Communication uses all the senses such as smell , touch, taste, sound, sight . Only two senses - sound and vision are really helpful in advertising. In advertising, what you see is all that the writer thinks that the client needs to know about the product in order to make a decision about the product . This information will generally be about how the product can benefit the client.
paid for by
Advertiser has to pay for creating and placing advertisements in the media . The ad creation cost and the cost of time / space in the media must be paid. Cost TRP advertising depends on the media, the scope of the media , and the frequency of the ads that are displayed.
persuasive
" Persuasive " software as part of the definition of advertising . The basic purpose of advertising is to identify and differentiate one product from another in order to persuade consumers to buy that product instead .
sponsors identified
Sponsors identified means you are putting out the ad tells the audience what they are. There are two reasons for this: first, it is a legal requirement , and second , it is common sense . Legally, a promoter must be identified as the sponsor of the ad. In doing so , the sponsor not only meets legal requirements , but also makes good sense , if the sponsor does not, the public may believe that the listing is for the product of any competitor , thus losing all the time and money in manufacturing and ad placement .
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